Prompt intervention and planning: UbiEst is the ideal partner to combine efficiency and strategy.
Specific functions that classify, geocode and georeference personal data.
Personal data is “cleaned up”, normalized and structured for geographic visualization and for handling legacy systems or CRM and geomarketing applications.
Data coming from various sources of the company network can be displayed:
- on interactive digital maps (Geoanalytics)
- according to performance, penetration, customer loyalty indicators etc.
UbiEst’s solutions for the support of marketing analysis of Pharmaceutical Companies include:
- Standardisation and geocoding of company data
- Geographic filing of data coming from internal and external sources
- Integration of information from the IMS Health database (purchases and consumption)
- Integration of statistic and socio-demographic data
- Market analysis (sales, penetration, shares, etc.)