Mobile Consumer
location based services and infrastructure for N2M "nearest to me" applications
Maps| Traffic & Weather | Memo Alert | Community | Mobile Gaming | Real Estate | Tourism | Directory Assistance
Being able to determine the geographic position of mobile users (using GSM network or GPS/A-GPS technology) allows to develop and distribute context-aware informative services (location based services) over handled platforms such as cellular phones, PDAs and smartphone. Content format can be suited to the destination device and can be enriched with multimedia formats like audio/video and interactivity.
Positioning technology opens the door to N2M (nearest to me) services: provisioning of information based on proximity criteria (ie: finding closest ATM), contextual tourist information or advertising “permission based” messages relevant to users’ preferences and location. TelCo operators and mobile content providers find in location based consumer services new opportunities to increase ARPU (average revenue for user) by commercialization of on-subscription or pay-per-use new applications: mobile navigation, emergency, entertainment or community.
Location Management Platform and applications
UbiEst provides both ready-to-use mobile applications and development tools for integrating location into mobile business and consumer services: state-of-the-art location technology outsourcing enables TelCo carriers and Mobile Service Providers to cut down H&S start up costs by integrating UbiEst web services into mobile offering.
Some examples of Business and Consumer location-enabled mobile services:
Maps
The mobile application delivers contextual on-demand maps to mobile subscribers: the map, full featured with zoom, pan and search functions, is accessible from any mobile device: GPS phones, smartphones, PDAs, notebooks, etc. Cellular network or GPS/A-GPS positioning technology detects user’s location to the system that generates an online map and sends it back to subscriber. Mapping mobile applications are suitable for location based marketing services and tourist informative/promotional contents and can be distributed in under-subscription or pay-per-use business models.
Traffic/Weather
Traffic and Weather dynamic contents can be delivered over mobility applications to mobile users in location based services: traffic events and restrictions, street closings, traffic jams, limitations and weather conditions can be notified to users basing on their position or direction of travelling.
Memo Alert
Mamo Alert is a location based application that allows subscribers to store event notifications and personal notes into personal locations. The system notifies the stored memorandum every time the position of the mobile user reaches the radius of the location associated to the warning. The application can lever on both GPS and Cell Id localization technology.
Mobile Community
Location Based Services allows operators and gaming content providers to introduce spatial proximity into community experience enabling to localize and track friends and other community members. Matchmakinging community services can perform linking among people based on preferences profile and physical position. Besides positioning and tracking functionalities, The UbiEst Mobile Platform manages all the privacy issues, the anonymous communication and the “undesired users” blocks. Consumer Community services can be used to localize friends and family members, to send proximity SMS/MMS communications, to search for known people in a reachable radius, etc.
Mobile Games
Mobile gaming applications can integrate positioning technology and mapping to increase the involvement in the game action e and to deliver multiplayer games to mobile subscribers. The geographic component enhances role games, treasure hunts and adventures. Users can localize other members on a virtual playground, can set “forbidden zones” or score points of interest, game targets etc.
Real Estate Location based Services
UbiEst provides the location gateway and the infrastructure for delivering real estate commercial location based information to property networks: retrieving mobile subscriber’s position, real estate agencies can send proximity alert when user happens to be in the radius of a potential interesting estate offering. Each property can be displayed on an interactive mobile map, with driving instructions to reach it, basic selling information and agency contact.
Tourism location based services
Location based Tourism services allows content providers and TelCo operators to provide subscribers with compelling travel information based on tourist location. Subscribers can search for the nearest restaurant, hotel, parking, etc or access personalized contents depending on users profile and preferences. UbiEst Mobile platform components manage the gateway to operators' location, provisioning and billing services and can integrate external contents (tourism guides, contents, itineraries) and points of interest.
Directory Assistance
Professional Directory Assistance services can integrate UbiEst location platform in order to provide customers new, competitive location based informative services, based on location capabilities. Directory Assistance and Call Center operators can search for proximity services basing on automatic customer position retrieving (Cell ID or GPS/A-GPS) in order to provide information and driving instruction to find the nearest store, assistance center, hotel, restaurant, etc.
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