GeoCoding
data quality above all

Geographic visualization and analysis of data pre-requires the processes of data formatting and geocoding in order to assign precise latitude and longitude coordinates to addresses (points of interest, customers, stores, services, etc.) database: unfortunately, merging of various sources, lack of verification processes and input errors can seriously compromise the “consistency” of business data and affect GIS based applications (geo demographic analysis) and other Internal Systems like ERP, CRM, Call Center, direct mailing etc.

UbiEst GeoCoder module provides alla the capabilities to format, cleanse, verify and convert addresses database translating customer points of interest into lists of geographic coordinates ensuring highest levels of matching (99%). The GeoCoder module allows two types of online database consistency verification:

• Batch: to process large amount of data without impacting service continuity
• Real Time: to immediately verify data validity and correctness in data entry operations.

Integration
Data formatting and geocoding web services can be outsourced from external enterprise applications: GeoCoder can be integrated into third party platforms using HTTP protocol on XML syntax.

Data cleansing and formatting
Data cleansing web services allow to identify unformatted and incomplete data in order to convert them into treatable records and use them into enterprise applications (database marketing and customer relationship management) or location based analysis softwares. UbiEst services perform merging and purging of multiple sourced data, duplicate check, data verification and enhancement and error detailed reports.

Geocoding
UbiEst GeoCoding web services lever on the world leader cartographic database, checking each database field with proprietary algorithms to street number detail. We are able to geocode addresses from whole Europe and USA at 100% of street geometry.