25 october 2006

UbiEst takes up the NAVTEQ LBS Challenge

UbiEst is participating NAVTEQ Global LBS Challenge 2006-2007 edition with an innovative mobile integrated navigation product, UbiNav, due to be launched to European market in February 2007 during 3GSM World Congress in Barcelona.

The NAVTEQ Global LBS Challenge is a developer contest created to catalyze growth in the location-based services industry by bringing together the key players in the LBS/wireless value chain. From wireless business applications to sports, travel and security, integrating the accuracy and richness of NAVTEQ digital map data facilitates the timely evolution of the next wave of location-based innovations using wireless technology.

The Global LBS Challenge offers developers four solution categories with which their applications can be aligned.
The Solution Categories are:

Social Networking
includes peer and “find me” applications that enable a person to actively communicate where one is or will be; or applications related to child/senior monitoring, safety alerts, and location.

Navigation/POI Look Up/Traffic
includes routing and turn-by-turn directions.

Business Applications
includes applications related to inventory and people to function efficiently; in addition to advertising, buying, and billing applications for business-to-consumer interaction.

Entertainment/Leisure
includes gaming, location-based imaging, athletic, travel

The winners for each of the four solution categories as well as one grand-prize winner will be announced at the 3GSM Europe in Barcelona, Spain, 14 February 2007.
Executives from wireless carriers, hardware and device manufacturers and other influential players in the wireless industry will judge the semi-final solutions and select the winners. The judges will base their final decisions on two main criteria: usability and utility.

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