13th april 2007

UbiEst keynote at Geomarketing Conference in Bologna

The Geomarketing Convention, organized by “Istituto Internazionale di Ricerca”, will be held on 18th and 19th april in Bologna at StarHotel Excelsior and will focus on last evolutions of GeoMarketing and market players in Italy.

UbiEst keynote presentation will be Alberto Falcione, Sales Executive Officer, talking about web based geomarketing as instrument of strategic planning for geo-statistics territorial analysis, balance of competence areas and budget forecasting and allocation.

Mr. Falcione will also speak about the Replay Fashion Box Group project where on line geomarketing is used for sales monitoring of retail network: control of stores performance, visualization of KPI and lever of improvement of profit and penetration.

Click bolow to download event brochure (in italian):

Geomarketing_brochure.pdf