02 May 2007

Whirlpool Europe adopts UbiEst mapping technologies

Whirlpool Europe, leader in production and marketing of of major home appliances, chooses UbiEst, italian company specialized in web-based mapping technologies, as technological partner to support visibility strategy of Whirlpool’s network across Europe.

Whirlpool local websites for Italy, Finland, Spain, Belgium, Norway, Denmark, Germany, Rumania, Portugal, Polonia, Sweden, and soon Hungary, Russia, Czech Rep. and Slovakia integrate online “store locator” services by UbiEst to provide to online visitors information and routes to reach assiatance centres ans points of sale based on proximity criteria.

Among the reasons for choosing UbiEst technology are the services’ interface flexibility, the extended geographic coverage and the fast time-to-market of UbiESt “Store Locator” solution. UbiEst services allow Whirlpool to manage multiple language localizations and layouts: ie, Whirlpool Germany website features different interface “look-and-feel” for “Whirlpool” and “Bauknecht” ranges. An important asset of the project is the backoffice management suite: a fully web based secure-access system allowing each European office to independently manage and update database of dealers, technical partners and other points of interest.

“Whirlpool Europe is a typical example of our approach to big dimension projects” explains Alberto Falcione, UbiEst Sales Executive Officer, “Director Trades them UbiEst “short times, maximum customization flexibility and high levels of performance. Moreover, Whirlpool has demonstrated an extraordinary innovation attitude into adopting Internet-based solutions. It has been among our customers to adopt “GeoLogs”, a new set of location intelligence reports allowing to monitor web popularity of corporate points of interst for marketing and sale scopes.”.

http://www.whirlpoolcorp.com

http://www.whirlpool.it