2 February 2010

VIRGIN ACTIVE endorses UbiEst geomarketing platform

Virgin Active, undisputed leader in fitness & wellness in Italy, has announced the adoption of uSuite, the online platform developed by UbiEst for geo-spatial analysis to come closer the needs of its customers. Thanks to UbiEst geomarketing technology, Virgin aims to improve services and to identify the optimal locations for new openings.
"UbiEst platform proved a flexible and easy to use tool for needs analysis and profiling of the territory," said Elizabeth Gravellino, Commercial Director of Virgin Active Italy. "The easiness of use of the UbiEst solution doesn’t detract any of the typical GIS features, while makes them available as web-based solution."
"Partnering with Virgin UbiEst represents an important growth opportunity and at the same time confirms the success of the strategic approach taken by our company on the geomarketing market says Alberto Falcione VP UbiEst.
UbiEst geomarketing platform allows companies to transpose into operative, punctual and traceable actions, business strategies thanks to a clear and intuitive vision of clients and assets positioning onto the territory and the potential of the market. uSuite can be used to analyze potential markets and plan network development, direct marketing actions and new openings thanks to its geographically-based visualization of information data originating from company systems (sales, clients, turnover, etc…) and from external databases (Statistics, Public Registries, etc.).