17 june 2010

SERI SYSTEM adopts UbiEst’ geomarketng platform for you & eni loyalty cards

SERI SYSTEM SPA, the Italian leader in planning and developing of marketing and customer loyalty strategies, announced the adoption of uSuite, UbiEst’s platform for geomarketing and address normalization for managing "you & eni” loyalty cards, the new ENI collection points initiative, following the success of "You & Agip".
The You & eni points collection program valid until January 31, 2013 involves not only the Agip branded stations, but also 13 prestigious partners allowing customers to accumulate points quickly and easily on 3 registered cards.
To manage this large project Seri System aimed at improvement of service, already excellent, by introducing in its processes of data analysis and data quality the uSuite platform for the activities of standardization and geocoding of addresses and geo demographic analysis of loyalty card data.