Dada rcs
media group

Dada S.p.A. (www.dada.net) is the Italian leading provider of web and mobile community & entertainment services and heads a group of companies all offering web solutions.

Dada is listed on the Italian Stock Exchange (MTAX STAR: DA.MI) and among the Company shareholders there are Dada management and founders having 14,6% of its share capital and RCS MediaGroup having about 43%.

 The experience of Dada comes from the management of superEva (www.superEva.it) and Clarence (www.clarence.com), one of the main Italian network of web portals which succeeded in transforming themselves from “generic” sites into successful web portals offering a mix of web & wireless products and services. The offer of Dada Consumer Division - expressed through the brands life.dada.net, mobi.dada.net and love.dada.com - is characterised by a rich range of “Mobile Entertainment” and “Community” digital products and services, accessible via web and mobile - through the SMS/MMS channel and the presence on the ‘Decks’, i.e. the microportals, of the main mobile phone operators. The uniqueness of the Dada services is the convergence of a vast number of applications and a rich library of contents, from Entertainment/Infotainment to Social Networking and Dating, in a single all inclusive subscription, accessible via web and mobile.

The Dada consumer offer is available to users of over 20 mobile operators worldwide, in particular in Italy, USA, UK, Germany, France, Portugal, China and Australia, for a total “addressable market” of over 700 million mobile users on second and third generation networks. Moreover, the activities of the Business Division positions the Company as one of the most important players on the Italian market in the offer to companies of advanced technical solutions via web and mobile. Thanks to Dada communication and technological know-how, the Company is actually able to develop net-marketing solutions as well as advanced web & wireless services. Within Dada Group there’s also the subsidiary Register.it S.p.A. (www.register.it), the Italian leader in the management of privates and companies online presence, whose business consists in the offer of Internet domains, professional email accounts and advanced web hosting solutions. In June 2006 Register.it – A Dada Company has more than 240,000 active domain names in 185 different top level domains, manages 250,000 premium email accounts and hosts over 120,000 websites on its own evolved hosting solutions.