Geo Demographic Analysis
market potential and sales performance location enabled query & reporting
UbiEst Geo demographic analysis and mapping software helps companies to transpose into operating, reactive and local actions their own business strategies thanks to a clear and intuitive vision of assets, customers and competitors on the territory.
Geo marketing applications can be easily integrated into existing Business Intelligence Systems to add location dimension into companies data warehouse and enable new and local visions on critical business data.
UbiEst introduces a new, intuitive web based application for business geo intelligence wich allows online sharing of reports and analysis and integration of external business data to perform complex and powerful geo-based queries.
GeoMKT delivers all mapping capabilities of UbiEst MapBroker platform, plus a powerful and intuitive set of web based wizards to help analysts and marketers create their own KPI and reports.
GeoMKT allows to:
- Localize, profile and analyze customers and competitors on a geographic base
- Predict market trends and customers behaviour to plan marketing actions
- Explore sales performance data by zooming on provinces, regions, cities, etc.
- Balance trade areas and assign competencies to sale resources
- Estimate market potential for new store/office openings
- Evaluate market capacity per product/service
- Activate local marketing initiatives and micromarketing strategies
GeoMKT provides all the online mapping capabilities in order to interact with maps and business data: you can view map details, explore with pan and zoom +/- functions, select points of interests, apply shades and colors to polygons or geographic areas, display charts and indexes on maps.
GeoMKT features geo coding capabilities in order to apply location dimension to internal systems datasets (sales, customers, turnover, etc) and from external database (demographic, census, industry studies, etc) and perform complex operations of quey & reporting thanks to a visual interface and the availability of step-by-step procedures for indexes and reports creation and customization. GeoMKT provides a user-friendly interface wich doesn’t require any technical or GIS skill so that user’s attention is completely focused on business results rather than on software.
