Mobile vas

Mobile VAS Solutions
mapping and proximity capabilities for mobile VAS, directory assistance and call center

UbiEst MapBroker Suite and Mobile MapBroker Platform offer wireless carriers new opportunities for developing and launching mobile value added services (Mobile VAS) by integrating location enabled search into SMS/MMS and wireless applications.

Customer Cases Gas Stations Mobile Locator

Currently UbiEst provides location technology to several Italian Operators offering VAS for Business and Consumer markets aimed to improve ARPU and generate customer loyalty. These services rely on UbiEst mapping technology and Location Management platform (location based services) trough GPS or Cell Id positioning.

By providing web services modules, UbiEst allows mobile content and service providers to integrate one or more location capabilities into information, transaction, entertainment, community, marketing mobile services.
MapBroker geographic, mapping and proximity capabilities ensure short time to market for “find the nearest” services via SMS or wireless connections.
UbiEst supports Mobile VAS and Directory Assistance markets with professional services for localization integration into mobile applications for:

• TelCo Operators/ Wireless Carriers
• Mobile Service Providers
• Content Providers
• Directory Assistance
• Call Center

Our infrastructure enable the development N2M (Nearest To Me) services like:

• Where is?
• How to reach it?
• How far is it?
• What’s the nearest?

Service request can be processed starting from an input typed address (SMS) or from mobile user positioning (GPS/A-GPS or cellular network).

Algorithms
Mobile VAS, Directory Assistance and Call Center can take advantage of proprietary geographic search algorithms specifically developed by UbiEst to extend proximity searche around a defined radius or along a routable street corridor.
This type of navigation computation allow to supply precise distance-based proximity results and to provide information along a desired itinerary.

radial proximity search		along-a-route search

Mobile user can recommend a preferred route and receive indication of closest points of interest along that specific course, without diverting from the driving road.
Along-the-route search differs from proximity search wich performs a points of interest search within a radial fence starting around a location.

UbiEst provides wireless carries the technology and know how to develop new applications and geographic computation algorithms to extend location-enabled Mobile VAS offerings.